.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, once familiarized to running into billions in equity capital yearly, have reared virtually $360 thousand so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown is due to market concentration, improved governing stress, and also economical uncertainties.ADWEEK consulted with 5 VCs that remain to buy adtech providers, despite these difficulties, regarding what they are actually looking for and also what they stay clear of. Probably unsurprisingly, these financiers are actually targeting opportunities in privacy-focused modern technologies as well as industry-specific places like connected TV.